The trust layer for global automotive.

02 / The problem02 / 10

The industry runs on systems that don't talk.

Dealers juggle a legacy DMS, spreadsheets, a CRM, a website, a financing portal and registry lookups - none connected. The data that should drive margin is trapped in silos, and decisions get made on gut feel.

• Systems

  Many that do not connect

  A legacy DMS, spreadsheets, a CRM, a website, a financing portal and registry lookups, side by side.

• Data

  Trapped in silos

  The records that should move margin sit in separate systems with no shared vehicle model.

• Gap

  No layer that connects them

  No one has built the one layer every actor in the industry could build on.

03 / The solution03 / 10

What exists today, and what does not.

VehIQ makes vehicle data and valuations usable with their sources attached. Cells marked Today are live on vehiq.app. Cells marked Planned are direction only: none has a date and none exists yet.

• Today

  Lookup and valuation

  Search a vehicle by registration number and see its registry facts and a modelled price range, each with its source, its time and its reliability.

• Today

  The registry, by make and model

  Browse and compare vehicles, and explore the registry as tables you can sort and filter, in the countries the coverage page lists.

• Today

  Trust and coverage on the record

  What a customer can rely on, and what each country offers, are published on the trust and coverage pages.

• Planned

  Dealer operations

  A modular dealer management system for inventory, deals, financing and registration, adopted one module at a time. Nothing of it exists yet.

• Planned

  Decisions on a dealer's stock

  Pricing and time-to-sell signals for a dealer's own inventory. No such figure is shown anywhere on the site today.

• Planned

  Developer platform

  Documented public API access and, later, ways for others to build on it. The site reads from a public API today; no documentation site, SDK, MCP server, webhooks or marketplace exist yet.

04 / Why now04 / 10

The window is open.

Incumbent DMS platforms are closed monoliths that innovate slowly. No one has built the open, AI-native infrastructure layer for global automotive. That is the gap.

• AI is the default now

  Dealers now expect decisions, not dashboards - and AI-native beats bolt-on AI on legacy monoliths.

• Open data formats won

  Owned data in open formats (Iceberg-class) makes compute interchangeable and lock-in optional.

• Data-rights tailwind

  Regulation worldwide is strengthening rights to access and port vehicle data - the EU Data Act leads, the Gulf and others are following - advantage to whoever canonicalises it legally.

05 / Defensibility05 / 10

Moats built at the one-way doors.

The deepest moat is canonical vehicle data - designed to compound as dealers join. Beneath it sit architecture decisions competitors on legacy stacks cannot retrofit.

• Canonical vehicle data

  Cross-market, historic, lineage-tracked - years to build, better with scale.

• Planned

  Network effects

  More modules → more value → more dealers → more module builders.

• Tenant isolation & owned data

  Row-level security; data in open formats the customer owns.

• Outcome-logged AI

  Every recommendation stored with its result - a dataset no newcomer can replicate.

06 / Market06 / 10

Start in the Nordics. Expand worldwide - the Gulf and the value chain.

• Beachhead

  Nordic car dealers

  Thousands of dealers; each spends materially on a DMS plus peripheral tools today.

• Expansion

  Global dealer markets

  Europe first, then high-growth automotive markets like the Gulf and MENA as the canonical data model extends country by country.

• Platform

  The whole value chain

  Workshops, financiers, marketplaces, fleets and OEMs multiply the addressable market.

Market sizing illustrative · to be validated with dealer research

07 / Business model07 / 10

Recurring software, compounding ecosystem.

Augment-first adoption lowers the barrier to land; modular expansion and an ecosystem raise net revenue retention over time.

• Planned

  Modular SaaS

  Per-dealer subscription per module (DMS, valuation, data, intelligence). Land with one, expand to many.

• Planned

  Ecosystem revenue

  Marketplace revenue share as third parties build and sell modules on the platform.

• Consulting bridge

  SIAX consulting funds the product build and preserves a 10-year focus until SaaS carries itself.

The plan, not today's offer: no subscription, module or marketplace is on sale yet

08 / Roadmap08 / 10

From wedge to infrastructure.

• Now

  Module 1 - Vehicle data

  Vehicle data and a modelled valuation with its reliability and sources, live on vehiq.app.

• Next

  Module 2 - AI decisions

  Connect Fortnox and the dealer stack; AI/ML-driven business decisions.

• Then

  DMS core + ecosystem

  Full modular DMS; open API, SDKs and the first third-party modules.

• Later

  The operating system

  Workshops, financiers, marketplaces across global markets on one core.

Direction, not a commitment · only Now is live · the rest has no date and does not exist yet

09 / Team09 / 10

Built by an operator who has shipped data platforms before.

• Simon Axelsson - Founder

  Founder of SIAX Technology AB. Built production data platforms and BI on a modern cloud/data stack, with deep hands-on automotive-data experience. Building VehIQ with the architecture-first discipline this kind of infrastructure demands.

• Status

  Where the company is

  Pre-seed; product and architecture in active build. Looking for Nordic dealers to work with as design partners. Hiring founding engineers post-round.

10 / The ask10 / 10

Raising a pre-seed round.

We're in conversation with pre-seed investors who want to back the infrastructure layer for global automotive. The round funds the founding team and the first paying design partners.

• Raising

  On request

  The round size is shared in conversation.

• Use of funds

  Team + GTM

  Founding engineers, first dealer rollouts, vehicle-data access.

• Milestone

  Design partners live

  Module 1 in production with paying Nordic dealers.

contact@vehiq.appvehiq.app · Built by SIAX Technology AB