The trust layer for
global automotive.global automotive.
The open, AI-native infrastructure the automotive industry builds on - starting with the DMS that runs a dealership.
The industry runs on a dozen systems that don't talk.
Every dealer juggles a legacy DMS, spreadsheets, a CRM, a website, a financing portal and registry lookups - none connected. The data that should drive margin is trapped in silos, and decisions get made on gut feel.
One open platform. Modular by design.
VehIQ makes canonical vehicle data usable for every actor - and lets anyone build on it. It runs alongside the systems a dealer already has, then expands to become the operating system for everyone who touches a vehicle.
Modular DMS & operations
Inventory, valuation, deals, financing, registration - adopt one module or all.
Canonical vehicle data
One versioned vehicle model with field-level lineage across markets.
AI-native decisions
Pricing, days-to-sell and risk - every answer shows confidence and sources.
Developer platform & ecosystem
Versioned REST/OpenAPI + MCP; a marketplace where others build modules.
The window is open.
AI is the default now
Dealers now expect decisions, not dashboards - and AI-native beats bolt-on AI on legacy monoliths.
Open data formats won
Owned data in open formats (Iceberg-class) makes compute interchangeable and lock-in optional.
Data-rights tailwind
Regulation worldwide is strengthening rights to access and port vehicle data - the EU Data Act leads, the Gulf and others are following - advantage to whoever canonicalises it legally.
Incumbent DMS platforms are closed monoliths that innovate slowly. No one has built the open, AI-native infrastructure layer for global automotive. That is the gap.
Moats built at the one-way doors.
The deepest moat is canonical vehicle data - designed to compound as dealers join. Beneath it sit architecture decisions competitors on legacy stacks cannot retrofit.
Canonical vehicle data
Cross-market, historic, lineage-tracked - years to build, better with scale.
Network effects
More modules → more value → more dealers → more module builders.
Tenant isolation & owned data
Row-level security; data in open formats the customer owns.
Outcome-logged AI
Every recommendation stored with its result - a dataset no newcomer can replicate.
Start in the Nordics. Expand worldwide - the Gulf and the value chain.
Nordic car dealers
Thousands of dealers; each spends materially on a DMS plus peripheral tools today.
Global dealer markets
Europe first, then high-growth automotive markets like the Gulf and MENA as the canonical data model extends country by country.
The whole value chain
Workshops, financiers, marketplaces, fleets and OEMs multiply the addressable market.
Market sizing illustrative · to be validated with dealer research
Recurring software, compounding ecosystem.
Modular SaaS
Per-dealer subscription per module (DMS, valuation, data, intelligence). Land with one, expand to many.
Ecosystem revenue
Marketplace revenue share as third parties build and sell modules on the platform.
Consulting bridge
SIAX consulting funds the product build and preserves a 10-year focus until SaaS carries itself.
Augment-first adoption lowers the barrier to land; modular expansion and an ecosystem raise net revenue retention over time.
From wedge to infrastructure.
Module 1 - Vehicle data
Canonical vehicle data + AI valuation with confidence and lineage.
Module 2 - AI decisions
Connect Fortnox and the dealer stack; AI/ML-driven business decisions.
DMS core + ecosystem
Full modular DMS; open API, SDKs and the first third-party modules.
The operating system
Workshops, financiers, marketplaces across global markets on one core.
Built by an operator who has shipped data platforms before.
Simon Axelsson - Founder
Founder of SIAX Technology AB. Built production data platforms and BI on a modern cloud/data stack, with deep hands-on automotive-data experience. Building VehIQ with the architecture-first discipline this kind of infrastructure demands.
Status
- → Pre-seed; product and architecture in active build.
- → Engaging Nordic dealers as design partners.
- → Hiring founding engineers post-round.
Raising a pre-seed round.
We're in conversation with pre-seed investors who want to back the infrastructure layer for global automotive. The round funds the founding team and the first paying design partners.
Set your target; placeholder for the deck.
Founding engineers, first dealer rollouts, vehicle-data access.
Module 1 in production with paying Nordic dealers.
Investor resources
The data room
Everything to evaluate VehIQ at pre-seed. Financial model and cap table available on request.
Investor deck (PDF)
The full 10-slide pre-seed deck.
Download →One-pager (PDF)
The whole story on a single page.
Download →One-pager (web)
Read it in the browser.
Open →Investor FAQ
The questions that matter, answered.
Read →Insights
How we think about the category.
Browse →Contact
Talk to the founder directly.
Email →